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Alice Jay is an activist and Campaign Director for AVAAZ, the online global community for change. From a young age she wanted to understand the world and it’s injustices. As soon as she finished university she travelled to Guatemala to document attacks on indigenous tribes and from there began a fifteen-year journey whicht took her from South Africa to Laos, Sierra Leone to Colombia, and Uganda to Palestine: “Everywhere I went, in the midst of suffering and war, I found people with huge hearts, and a fearless determined spirit to overcome. They inspired me to be an activist.”
Alice is wearing Corsica long blue dress from our SS19 Collection
“I have the privilege of working with people from every walk of life. I love learning from their stories and together trying to weave a better world based on the idea that we are all interdependent, and we have much more in common than that which divides us.”
Perhaps one of those things we have in common is, as Alice assures us, the most urgent cause right now: the existential threat to life on earth.
“We are facing the sixth extinction because we humans have taken a chainsaw to the tree of life - we've annihilated species and ecosystems, and polluted ourselves into a climate crisis. Unless we act now we may become the first species to document our own extinction! But there are clear pathways out to save ourselves and our beautiful planet, and I have hope with the young people rising up to demand urgent action that we may still turn this around.”
Naturally, as an environmentalist she is a keen nature-lover: “I am in awe of nature’s complexity, resilience and beauty. I am happiest on a warm rock by the sea in Mallorca, or on a windy cliff in Ireland. And whilst I think most people can close their eyes and think of a place in nature that they love, few know that if we keep destroying our home, we will not survive. I truly believe in the indigenous reverence of nature as mother, as guide, and as the source of all we are and all we need.”
Working to improve women’s rights all over the world, Alice finds inspiration in their grace, their authenticity, their strong spirits, their child birthing power, and their empathetic and courageous hearts: “I see queens and goddesses everywhere - the glowing pregnant mothers; the lined, grey-haired grandmothers; the sensual and powerful youth; the pixie-like, dreaming girls... to me they are all feminine beauty.”